Production
Launch ad film
Media
coming soon
BRUNO & CO. · POSTER FRAME IN EXPORT
Context
Bruno & Co. sells an orthopedic bed that is genuinely better built than the category average — three-layer foam, a washable one-piece cover, sized to a large breed's adult weight. None of that is obvious from a photograph. The brand needed content that explained the product, not just content that showed it.
What we framed
One campaign system rather than a pile of separate assets: a film to launch with, a series to answer the questions buyers actually ask, verticals to run as paid social, and a recap of the events where the brand meets customers in person. Every piece was planned against where it would run.
The launch ad film
The hero piece. Built around the brand's own positioning — size the bed for the dog he becomes, not the puppy on the scale today — so the film carries the argument that the product page makes in text.
The education series
Seven parts, each answering one buying question: foam density versus thickness, why the cover washes as one piece, how to size for an adult weight, what the non-skid base is for. Structured so the series doubles as on-page product education, not just social content.
Short-form and events
Five vertical cut-downs built for paid social in 9:16, cut from the campaign rather than filmed separately. Plus a recap of the outdoor event the brand sells at — documentary footage from the day, which is what gives the rest of the campaign its proof.
How it was made
The ad film and the education series were produced with hybrid AI-assisted workflows; the event recap is straight documentary footage. We are explicit about which is which, because the studio treats generative workflows as research that has to be proven on our own work before it is sold as a service.
The work
Launch ad film
The hero piece, built around the brand's own argument — size the bed for the dog he becomes, not the puppy on the scale today.
Bruno & Co.
Media
coming soon
POSTER FRAME AND CUT IN EXPORT
Education series
One buying question per part, so the series doubles as on-page product education rather than social filler.
Vertical cut-downs
Cut from the campaign for paid social, not filmed separately.
Event recap
The outdoor event the brand sells at. Straight documentary footage from the day — the proof the rest of the campaign rests on.
Documentary
Media
coming soon
POSTER FRAME AND CUT IN EXPORT
Founder Q and A
The questions customers ask in person, answered by the person who built the product.
Product photography
Shot against the store's own page templates so every export has a destination.
